Marketing technology, analytics, and the tools that come out of them.
I set up GA4 and Tag Manager from scratch at an LED lighting manufacturer, six weeks before a site relaunch. I built the dashboard the marketing team opens every morning, and two internal generators that cut recurring work from hours to minutes — at no recurring cost, with no developer.
Ten years as a designer before that. I still do that part.
The same pattern, four times
Each one came in as a request for a single deliverable.
Selected work
Employer projects are described rather than linked — no client data, no credentials, no proprietary figures.
Marketing technology and analytics at a commercial LED lighting manufacturer, built in my first four months there.
The product deck generator
42 minutes a product by hand, across a 27-product queue. Now a four-field form. Built solo, no developer.
serverless · llm extraction · office open xml · read →A measurement capability from zero
Five new tools shipped with no way to tell whether anyone used them. Tracking architecture, governance, and a dashboard the team opens themselves.
ga4 · tag manager · data api · read →The email campaign generator
75 minutes a campaign, and a UTM convention nobody could follow consistently. The opt-out is now a constant and the UTM audit is code.
utm taxonomy · outlook html · compliance · read →A website reimagining, without voiding the contract
A CEO's vision, an agency-built site still under warranty, and a deadline. The first move was reading the agreement.
production css · vendor management · enablement · read →Brand, growth and content operations.
A rebrand in March, the biggest growth month in April
One ground, one typeface, six repeating templates — then a campaign to point at it.
brand identity · content system · campaign · read →A studio dashboard for my art business
Five revenue channels on one screen — sales, restock alerts, and the tax envelope. $0 a month. Clickable.
data model · build · automation · read →Content operations for a nonprofit
A publishing cadence that survives volunteer capacity and a news cycle nobody controls. Buffer and Webflow.
buffer · webflow · editorial calendar · read →Two on my own time, one with three classmates. All three open and work right now.
Drive the 505
A learning app for nervous drivers in Albuquerque. Modules, flashcards, quizzes, and an interactive map of the city grid.
javascript · interactive svg · playable · read → team project · my concept and ui
Passage
An app for someone caring for a person with a terminal illness — tracking the care, and tracking the caregiver. Every illustration painted by hand. Fifteen screens, clickable.
ux/ui · illustration · team of four · read → research → prototype
Bookspot
An app for readers who want to visit real places from fiction. Eight interviews, ten versions of one flow, 40+ screens, clickable prototype.
research · prototype · usability testing · read →Workflow documentation. The product page launch process written up end to end in five parts — image production, CMS build, asset linking, URL structure, project tracking.
Production and print. Brand-standard creative across digital, social, email and print, including packaging QR systems generated in-file with standardised UTM tagging.
What I work in
If it's on this list I've used it to ship something.
analytics engineering
GA4 property architecture · Tag Manager governance and migration · custom JavaScript, RegEx table, DOM element and element visibility variables · custom dimension registration · preview-mode QA and hit-level verification · relaunch baseline preservation · UTM taxonomy and enforcement
backend & serverless
Serverless API endpoints · edge middleware authentication · JWT construction and RSA signing · OAuth token exchange · multi-tier caching · request batching · least-privilege service accounts · third-party and LLM API integration
ai implementation
LLM integration for extraction and generation · prompt engineering as enforceable specification · anti-hallucination constraints · deterministic verification of model output · internal AI enablement
marketing operations
Email and lifecycle marketing · marketing automation · HubSpot (certification in progress) · Buffer · ecommerce operations · campaign SOPs · link tracking · reporting and data visualisation · Meta Ads Manager
front end, web & documents
HTML · production CSS architecture · JavaScript · React · browser canvas processing · Office Open XML manipulation · email HTML with MSO conditionals and VML · WordPress and page builders · Webflow · Squarespace · GitHub · Vercel
design & certifications
Figma · Illustrator, Photoshop, After Effects, InDesign · brand systems · long-document typography · art direction · copywriting — Google Digital Marketing & Ecommerce 2025 · Google Analytics Individual Qualification 2025 · HubSpot Marketing in progress · UX and UI Design, UC Berkeley Extension 2022
How I got here
I spent the first decade of my career making things — illustration, design, video, teaching graduate students how to tell a story in pictures. I got tired of handing work over and never finding out whether it moved anything, so I learned the measurement side.
I was hired in March 2026 as a production designer. Within four months the job included the website, the analytics build, and shipping internal software, because those things needed doing and there was nobody else to do them. No development background, no developer, no budget beyond a subscription.
None of it happened alone. The tracking ran through IT for access and the agency for implementation. The website work stayed inside a contract boundary agreed with the vendor. Both tools shipped with written procedures.
I'm in Albuquerque, work well remotely, and I'm looking for marketing operations, analytics or martech roles where this is the job rather than the thing I do after hours.
open to marketing operations, analytics and martech roles
Let's talk.
Remote, or Albuquerque and hybrid. Happy to walk through the architecture behind any of this.